When was the last time you felt optimistic about the future?

The systems we rely on were designed for a world that no longer exists. The mental models are stale. The narratives are exhausted. The soft and hard infrastructures are buckling under the weight of climate adaptation, demographic changes, and the rapid diffusion of AI.

Dystopia is easy. We'd rather build than mourn as crises are also openings to radically imagine new ways of being together.

Under Over Through is a micro research, production, and publishing studio.

We work at the intersection of what stories can reveal and what systems can enable. A well-told story is a laboratory, a controlled environment where you can stress-test how people feel, adapt, and make decisions when the ground shifts around them. A well-designed infrastructure doesn't just solve a problem; it generates possibilities its creators never imagined.

We do both.

Where We Show Up

When an R&D team has built something powerful but has no language to explain what it changes about the world, we build that language, and the narrative to carry it.

When a technology needs to be tested not in a lab but inside a human story, under pressure, fatigue, love, fear, to see if it survives contact with real life.

When an organization wants to inhabit a possible future through living labs, simulations, or production residencies where participants build, write, and hack together.

When artists and researchers need infrastructure and production support to explore the edges of AI, storytelling, or community co-creation.

When the goal is to teach people to think in systems by actually constructing them, through labs where design is a way of reasoning, not only production.

When you are building something weirdly-shaped and needs a collaborator comfortable with operating systems, privacy architectures, and AI workflows.

Marco Zamarato

I'm Marco Zamarato and Under Over Through is my vessel for research and collaboration.

I have spent most of my career designing soft and hard infrastructures across R&D labs and startups including Google, Nokia, IDEO, AlJazeera, CurrentTV, and Warner Brothers. I continue to imagine and prototype the systems we need in a changing world.